At Sears/Kmart, I contributed to a brand refresh centered on family, joy, and everyday moments. The icon forms the shape of both a home and a heart, creating a continuous, infinity-like mark in the center that conveys connection, care, and movement. The visual identity emphasized candid, in-the-moment imagery that reflects how people build a home and life they love.
I also designed social, motion, and digital campaign style guides and assets across multiple platforms, maintaining consistency across a range of promotional styles.
Sears / Kmart
